RESULTS
One steakhouse, in numbers.
A steakhouse in the North East of England, part of a small group. Table journey from December 2025, missed-call follow-up from January 2026. Covers are as reported by the venue; message, call and reply figures come from our message logs. Every figure has a date.
COVERS
Four event nights. One message each.
Covers booked through WhatsApp after each message, as reported by the venue, March to July 2026. March: 125 messaged, 80% read, 65 covers. April: 271 messaged, 83% read, 70 covers. May: 535 messaged, 72% read, 78 covers. July: 715 messaged, 73% read, 89 covers.
89 covers
...booked within 12 hours of one WhatsApp message, of 112 on the night. July 2026. No holdout group was run, so we call this attributed, not incremental.
OUR BEST NIGHT SO FAR
160 covers
On one Friday event night in October 2026, against around 60 on a normal Friday. 102 of them were booked through WhatsApp, from one message to 983 guests. Our best night to date, not a typical one. Messages to the guest list and click-to-WhatsApp ads both ran that week. As the list has grown, each event night has booked more.
1,034
Missed callers followed up
January to August 2026. Every mobile caller who could not get through was sent a WhatsApp from the restaurant, usually within a minute. In the latest 90 days, 65% replied, half of them within 30 seconds.
27 sec
Median first reply
Across 1,441 guest conversations in the 90 days to August 2026, day or night. A third arrived outside 12pm to 9pm, when the team is rarely free to answer.
92%
Check-in replies positive
271 of 294 post-visit check-in replies were positive, to August 2026. The rest went straight to a manager.
How we measure
All figures come from one restaurant, with dates. Covers are as reported by the venue; message, call and reply figures come from our message logs. No holdout groups were run, so results are attributed, not proven incremental. Your results will depend on your menu, your offers, how many cards are on your tables and the size of your list. Mock-ups on this site are illustrative.